President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Motivating Staff Training

Motivating staff is an important aspect of all business operations. It is not easy to do as it is said, but with a lot of practice and patience, you will get the hang of it eventually. There is nothing worse than having your employees working inefficiently, so it is very important for you to understand this fact. You should never rely solely on human motivation in your business operation. You need other sources of motivation, such as that of the latest technological advancements that may improve your business services. You may also hire a motivational consultant or psychologist who can help you with your employee motivation.

Employee motivation refers to the internal motivation that every employee must feel in order for them to work well. You should make sure that your employees are always motivated because as they work harder they will get more money and promotions. Motivating staff involves teaching them how to work effectively. This means that you should teach them how to effectively produce quality work.

When trying to find ways on how to motivate your staff, you should first decide which employee motivates you the most. You can ask your employees for suggestions or you can even conduct interviews where you can be with all your employees to find out which one is the best at motivating others. You have to remember that each person in your company has their own personality. Some employees are extroverted, while some tend to be introverted. Knowing these factors will help you determine which employee motivation technique to use.

Before starting off with the training, make sure that you know exactly what motivates your employees. One good method of figuring out the things that motivate other people is through observing their actions. If an employee is doing something that pleases you, then you can ask him why he does it. This will give you some insights about the things that other people enjoy. Through observation, you will also be able to determine which employee is most capable of getting rid of certain problems.

Once you figure out what makes your staff feel like they are being motivated, it is time for you to start implementing your plan. The first step of course is for your management team to come up with a specific goal that you want your employees to achieve. The next thing that you need to do is to make sure that every member of your staff is informed about the goal that you want them to achieve. After this, you will be able to make sure that they do what is needed to get there.

A great way to motivate your people during the training process is by encouraging them when they do the right thing. By giving praise when they do a good deed, you will be able to increase the number of people who are willing to try out whatever you have set for them. Of course, you also have to make them understand that when they do not do a good deed that they will not receive praise. This will make them realize that what they have is a job and not a free lunch. You have to show them that doing the right thing will help them get ahead of their competition.

Another good way to motivate your staff is to make them feel like they are important. If you take the time to express how important they are to the company, you will begin to create an atmosphere that is conducive for staff engagement. In addition, it will make them feel like they are wanted. When employees know that they are valued, they are more eager to go through training and to perform well. They will feel that they have nothing to lose by trying hard and making things better for the company.

Staff should also be taught how to problem solve. When an employee has the ability to solve a problem, he or she will be more efficient in the workplace. Problem solving skills build confidence in employees because they will see that they can do the best that they possibly can. In addition, this builds self-esteem, which helps employees to bond with each other. When staff have self-confidence, they are more likely to engage and become engaged in the work that they do.


Now Available Online Adelaide, Sydney, Melbourne, Brisbane, Perth and Canberra

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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